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Shirley Zhang is brand strategist and general manager over 10 years of experience in global brand development, design innovation and leading in-house creative teams. Shirley currently serves as the Vice President of Brand Creative across 4 global brands: Atlanta Hawks (NBA), College Park Skyhawks (GLeague), Hawks Talon GC (NBA2KL) and State Farm Arena. In her role, she oversaw the brand creative for the nearly $200 million transformation to State Farm Arena as well as leading as co-chair of their in-house full service creative agency, Hawks Studios, on all areas of creative direction and global brand development. Shirley implemented bold, trendsetting, and innovative ideas which has garnered recognition among marketers and led to remarkable growth in conversion and engagement rates. Recently awarded as Brand Innovator’s 40 Under 40 South Class of 2019.